Tourneau | Bucherer is a major U.S. luxury watch retailer offering new watches, Certified Pre-Owned pieces, fine jewelry, boutique pickup and watch services. Shoppers can browse brands such as Rolex, Patek Philippe, Cartier, OMEGA, TUDOR, Breitling and more.
Tourneau | Bucherer is a major U.S. luxury watch and jewelry retailer now operating under Bucherer USA. Tourneau was one of the best-known American watch retailers before becoming part of Bucherer, the Swiss watch and jewelry company founded in 1888.
Bucherer entered the U.S. market through the acquisition of Tourneau in 2018, expanding its presence across the American luxury watch market. Today, the U.S. website operates on Bucherer.com, while Tourneau.com redirects shoppers to Bucherer USA.
For watch buyers, Tourneau | Bucherer is especially useful because it combines authorized new watch retail, Rolex Certified Pre-Owned, Bucherer Certified Pre-Owned, fine jewelry, boutique pickup, watch service and sell-your-watch options. It is a strong fit for shoppers who want an established luxury retailer rather than a marketplace or grey-market seller.
Tourneau | Bucherer carries a wide selection of luxury watches from major Swiss and international brands. The new watch assortment includes brands such as Rolex, Patek Philippe, Cartier, TUDOR, OMEGA, Breitling, IWC Schaffhausen, Jaeger-LeCoultre, Grand Seiko, Panerai, TAG Heuer, Ulysse Nardin, Blancpain, Breguet, Chopard, Hublot, Longines, NOMOS Glashütte, Oris, Tissot and more.
The store offers men’s, women’s and unisex watches across many categories, including dress watches, sport watches, dive watches, chronographs, GMT watches, complicated watches, everyday luxury watches and collector-focused pieces. Shoppers can browse new arrivals, Bucherer exclusives, Masterworks, staff picks and brand-specific collections.
One of the most important parts of the catalog is Certified Pre-Owned. Bucherer offers Rolex Certified Pre-Owned watches and Bucherer Certified Pre-Owned watches from brands such as Patek Philippe, Audemars Piguet, Cartier, OMEGA, Breitling, IWC, Jaeger-LeCoultre, Panerai, TAG Heuer, TUDOR, Vacheron Constantin, Zenith and others, depending on current inventory.
Beyond watches, Bucherer also sells fine jewelry, Bucherer Fine Jewellery, jewelry from designers such as Anita Ko, Chopard, Messika, Roberto Coin, Spinelli Kilcollin and Suzanne Kalan, plus watch accessories such as WOLF watch winders and Rapport watch boxes.
Bucherer USA offers complimentary 1-day shipping for all online orders. Orders usually require 1 to 2 business days for preparation and shipment, and shipping transit time begins once a tracking number has been generated.
For security purposes, Bucherer requires a signature on all deliveries. Orders are shipped and delivered Monday through Friday, excluding observed holidays and weekends. Same-day shipping may be available for selected eligible items ordered by 2:00 p.m. ET on business days.
Bucherer USA does not ship internationally and does not ship to P.O. boxes. This is important for international shoppers, because the U.S. site is mainly designed for U.S. delivery and boutique services.
For added convenience, Bucherer offers Click & Collect on selected items. If the item is available for in-store pickup, shoppers can choose a Bucherer boutique during checkout and pick up the order after receiving confirmation that it is ready. The person who placed the order must present order confirmation, valid photo ID and the credit card used for purchase.
Bucherer USA offers a 14-day return period for online orders, starting from the date the customer receives the order. Returns must be requested and received within the 14-day return period.
Returned items must be in acceptable condition and packed securely in the original packaging with all warranties, manuals and included materials. Items with removed, damaged or tampered seals, protective labels or similar tags may be excluded from return.
Online purchases may also be returned to eligible Bucherer multi-brand locations within 14 days of delivery, provided the item has not been worn, altered, special-ordered or purchased on special sale. Returns must include the order confirmation email or delivery note, original watch box, warranties and manuals.
In-store purchases follow a different policy. For purchases made in a Bucherer store, the company may provide an exchange or merchandise credit within 7 days, but refunds are not given for in-store purchases. Shoppers should confirm return eligibility before buying special sale, special-order or boutique items.
Bucherer USA supports online checkout through its website and allows shoppers to place orders as guests or through a Bucherer.com account. Customers who previously had a Tourneau.com account need to create a new account on Bucherer.com.
Available checkout options may vary by item and order value. Bucherer also offers financing through Affirm, allowing eligible customers to pay over time with monthly payments. Affirm approval, payment schedule and APR are handled by Affirm.
Affirm financing is selected at checkout, where the customer receives a real-time decision and chooses an available payment plan. The final cost, payment timing and APR are shown before the customer agrees to the plan.
Because luxury watches are high-value purchases, shoppers should confirm the final payment method, billing details, shipping address, return eligibility and warranty coverage before completing an order.
Tourneau | Bucherer is a luxury watch retailer, so savings are usually more selective than at grey-market discount stores. The best official places to check are Certified Pre-Owned, Pre-Owned Sale, New Arrivals, Best Sellers, Staff Picks and Bucherer Exclusives.
For new watches, discounts may be limited by brand rules, availability and authorized-retailer pricing. For Certified Pre-Owned watches, value depends on brand, reference, condition, box and papers, warranty coverage, scarcity and current secondary-market demand.
Shoppers who already own a watch can also use Bucherer’s sell-your-watch service. The process includes submitting watch details and photos, receiving a non-binding estimate, sending the watch through insured transport or boutique drop-off, expert authentication and final settlement after verification.
Tourneau | Bucherer promo codes are not usually the main way to save on luxury watches, but one relevant coupon page exists for the legacy Tourneau domain. Shoppers should always test any code at checkout because luxury watch offers may have brand exclusions, minimum order values or limited-time restrictions.
Tourneau | Bucherer has strong trust signals for luxury watch buyers. Bucherer traces its history to 1888 in Lucerne, Switzerland, while Tourneau was a major U.S. watch retailer before becoming part of Bucherer in 2018.
The store sells new watches from major luxury brands and also offers Rolex Certified Pre-Owned and Bucherer Certified Pre-Owned watches. Certified Pre-Owned watches are selected, serviced and authenticated by specialists, and Bucherer states that CPO watches are accompanied by a two-year international guarantee.
New watches purchased at Bucherer come with the standard manufacturer’s warranty and complimentary Bucherer warranty coverage up to 5 years, with exclusions such as normal wear, batteries, misuse, unauthorized repairs and certain materials.
Bucherer also offers professional watch service, boutique appointments, Click & Collect, customer service support and a sell-your-watch program. As with any luxury watch purchase, shoppers should review the exact listing, warranty type, return eligibility, delivery rules and whether the watch is new, Rolex CPO or Bucherer CPO.
Tourneau is now part of Bucherer. Tourneau.com redirects to Bucherer USA, and customers who previously had Tourneau.com accounts need to create new accounts on Bucherer.com.
Yes. Tourneau | Bucherer is a major U.S. luxury watch and jewelry retailer operating as Bucherer USA. Bucherer has roots in Switzerland dating back to 1888, and Tourneau became part of Bucherer in 2018.
Tourneau | Bucherer sells both new luxury watches and Certified Pre-Owned watches. The store offers new watches from major brands, Rolex Certified Pre-Owned watches and Bucherer Certified Pre-Owned watches.
Tourneau | Bucherer carries brands such as Rolex, Patek Philippe, Cartier, TUDOR, OMEGA, Breitling, IWC Schaffhausen, Jaeger-LeCoultre, Grand Seiko, Panerai, TAG Heuer, Ulysse Nardin, Longines, Oris and more.
Yes. Bucherer USA offers Rolex Certified Pre-Owned watches. These are separate from ordinary pre-owned watches and are part of the Rolex Certified Pre-Owned program.
Yes. New watches purchased at Bucherer come with the standard manufacturer’s warranty and complimentary Bucherer warranty coverage up to 5 years. Certified Pre-Owned watches may include brand CPO coverage or Bucherer CPO guarantee terms.
Online orders have a 14-day return period starting from the date of delivery. Items must meet Bucherer’s return requirements and include original packaging, warranty materials, manuals and required documentation.
Yes. Bucherer USA offers complimentary 1-day shipping for online orders. For security, a signature is required on all deliveries, and the store does not ship to P.O. boxes.
No. Bucherer USA states that it does not ship internationally. International shoppers should use the appropriate Bucherer country site or contact Bucherer directly for local options.
Yes. Bucherer offers a sell-your-watch service for eligible watches. Customers submit watch information and photos, receive a non-binding estimate, send the watch through insured transport or boutique drop-off, and receive payment after expert authentication and verification.
