Watches of Switzerland UK is a specialist luxury watch retailer founded in 1924. The business began when Maurice Lane established G&M Lane & Co, a mail-order watch company based in the City of London, which later developed into Watches of Switzerland.
Today, Watches of Switzerland operates a network of luxury watch showrooms across the United Kingdom, including major London locations and dedicated brand boutiques. The retailer is part of The Watches of Switzerland Group, alongside Goldsmiths and Mappin & Webb in the UK.
Watches of Switzerland is an authorized retailer for a large portfolio of Swiss and international watch manufacturers. New watches are supplied through official channels and include the applicable manufacturer warranty.
For watch collectors, the retailer combines new luxury watches with Certified Pre-Owned, Rolex Certified Pre-Owned, vintage and ex-display watches, as well as watch servicing, expert appointments, finance and sell or part-exchange services.
Watches of Switzerland UK carries an extensive selection of luxury watches from major Swiss manufacturers, independent watchmakers and selected international brands. Key names include Rolex, Patek Philippe, OMEGA, Cartier, TUDOR, Breitling, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Vacheron Constantin, Grand Seiko and TAG Heuer.
The wider assortment includes brands such as Blancpain, Breguet, BVLGARI, Chopard, Czapek, Girard-Perregaux, Glashütte Original, H. Moser & Cie., Hublot, Longines, MB&F, NOMOS Glashütte, Oris, Parmigiani Fleurier, Piaget, Rado, Seiko, Tissot, Ulysse Nardin and Zenith.
Shoppers can browse new releases, limited editions, dive watches, pilot watches, dress watches, sports watches, chronographs, GMT watches, smartwatches and exclusive Watches of Switzerland Group models.
The retailer also has a major Certified Pre-Owned department featuring authenticated luxury watches, vintage pieces and ex-display watches. Pre-owned brands include Patek Philippe, Cartier, OMEGA, Breitling, TAG Heuer, TUDOR, IWC, Jaeger-LeCoultre, Vacheron Constantin and many others.
Watches of Switzerland is also an Official Rolex Certified Pre-Owned retailer. Rolex CPO watches are verified by Rolex and include the official Rolex CPO seal, guarantee card and a two-year international guarantee.
Watches of Switzerland UK offers free Express Delivery on qualifying orders over £200. Orders below £200 currently have a £4.95 delivery charge.
Immediately available items ordered by 9 p.m. can be eligible for next-day delivery, seven days a week. Delivery availability is displayed on the individual product page and during checkout.
Orders are sent through secure courier services and proof of delivery is obtained for all parcels. High-value packages are delivered only to the specified delivery address and are not left with neighbours or in unsecured locations.
Free Click & Collect is also available through eligible mainland showrooms, allowing shoppers to order online and collect their purchase in person.
The UK website does not currently offer international online shipping. Customers in the United States should use Watches of Switzerland US, while UK online orders are limited to supported domestic destinations.
For eligible online and telephone purchases, Watches of Switzerland UK allows customers to notify the retailer of cancellation within 14 days from the day after delivery.
After notifying Watches of Switzerland of the cancellation, the customer has a further 14 days to return the item.
Returned products must be unused and supplied in their original packaging with the relevant guarantee, documentation and proof of purchase. Watches that have been altered, engraved, resized or otherwise personalised may be excluded from standard change-of-mind returns.
Eligible online purchases can be returned using the retailer’s return process or through participating showrooms. Seasonal extended-return periods may also be offered around major holiday periods.
Customers should check the current terms before altering a watch or using a promotional gift connected with the original purchase, as additional return conditions may apply.
Watches of Switzerland UK accepts major credit and debit cards including Visa, Visa Debit, Mastercard, Maestro and American Express.
Online customers can also pay using PayPal and Apple Pay. Watches of Switzerland gift cards can be used online and in participating showrooms, subject to product and promotional restrictions.
The retailer offers finance through V12 Retail Finance and PayPal Credit. Eligible customers can access 0% APR Interest Free Credit on qualifying purchases, with repayment terms depending on product value and current finance conditions.
Interest-bearing V12 finance is also available on selected products. Finance is subject to status, affordability, minimum spend and UK residency requirements.
Some luxury brands, sale products, pre-owned watches, gift cards and promotional purchases may have different payment or finance restrictions, so shoppers should review the options shown for the specific product before checkout.
Watches of Switzerland UK is an authorized luxury watch retailer, so discount availability varies significantly by brand. The most useful official savings options include the Watch Sale, Certified Pre-Owned watches, Pre-Owned Sale inventory, Ex-Display watches, Price Match offers and periodic gift-card promotions.
The Sale section includes selected luxury and designer watches at reduced prices, while Ex-Display inventory can provide another way to buy watches from established brands at lower prices.
Certified Pre-Owned watches can also offer value on luxury models that may be discontinued, difficult to find new or priced differently on the secondary market. Shoppers should compare condition, age, box and papers and warranty coverage when evaluating a pre-owned watch.
Watches of Switzerland periodically offers promotional e-gift cards with selected watch purchases. These offers have minimum-spend requirements and extensive brand exclusions, so shoppers should review the current promotion before buying.
The retailer also displays a Price Match Promise on eligible products. Availability and exclusions depend on the watch and competing authorized retailer.
Watches of Switzerland UK has strong trust signals for luxury watch buyers. The retailer has specialised in watches since 1924 and operates a network of physical luxury watch showrooms across the United Kingdom.
The company is an authorized retailer for a large portfolio of leading watch manufacturers. New watches are official products and include the applicable stamped manufacturer warranty, with every new watch carrying at least two years of warranty coverage.
Watches of Switzerland also operates a comprehensive Certified Pre-Owned program. Each CPO watch undergoes authentication, diagnostic testing, timekeeping checks, water-resistance testing where applicable, cleaning and preparation by specialist watchmakers.
Certified Pre-Owned watches include a two-year warranty. Rolex Certified Pre-Owned watches are separately verified and certified by Rolex and include the official Rolex CPO seal and two-year international guarantee.
Additional trust signals include physical showrooms, specialist watchmakers, professional aftercare and servicing, secure delivery, Virtual Boutique consultations, in-store appointments and an established sell and part-exchange service.
They are part of the same Watches of Switzerland Group, but the UK and U.S. stores operate separate websites, showroom networks, currencies, delivery policies, finance options and inventories. UK shoppers use Watches-of-Switzerland.co.uk, while U.S. shoppers use WatchesofSwitzerland.com.
The Regent Street flagship became part of Watches of Switzerland’s London “Golden Triangle” and was opened as a major destination dedicated to luxury watches. It remains one of the retailer’s best-known locations for viewing high-end Swiss watch collections with specialist assistance.
Watches of Switzerland Certified Pre-Owned covers authenticated watches from many luxury brands and includes a two-year retailer warranty. Rolex Certified Pre-Owned is Rolex’s own official program: the watch is verified by Rolex and comes with a Rolex CPO seal, guarantee card and two-year international Rolex guarantee.
Yes. In addition to major names such as Rolex, Patek Philippe and OMEGA, Watches of Switzerland carries independent and specialist brands including MB&F, H. Moser & Cie., Czapek, Gerald Charles, Speake-Marin, Louis Erard and others.
Yes. The website has separate collections for new watches, Certified Pre-Owned, vintage and ex-display pieces. This makes it possible to compare different conditions, ages, warranties and price points within the same retailer.
Yes. The Virtual Boutique provides live expert assistance, while the By Personal Appointment service supports in-store, telephone and video appointments with dedicated watch specialists.
Yes. Eligible UK customers can request an online valuation, send or drop off their watch for inspection and choose between bank-transfer payment, a gift card or part-exchange in a participating showroom. The final value is confirmed after physical inspection.
Certified Pre-Owned watches go through a detailed inspection that includes authenticity checks, diagnostic testing, timekeeping and function checks, water-resistance testing where applicable and professional cleaning and preparation.
The UK website does not currently offer international online delivery. U.S. customers should use the separate Watches of Switzerland US website, while shoppers elsewhere should contact the retailer or use the appropriate regional sales channel where available.
Yes. Watches of Switzerland provides professional aftercare and watch servicing through certified watchmaking specialists. Available services depend on the watch brand and can include maintenance, repairs, diagnostics and manufacturer-approved servicing.
