Goldsmiths is one of the United Kingdom’s longest-established jewellery and watch retailers, with a history dating back to 1778 when its first showroom opened in Newcastle.
The retailer has played an important role in the British watch market for generations. In 1919, Goldsmiths became the first appointed stockist of Rolex watches in the UK and today continues to work with many of the world’s leading luxury watch manufacturers.
Goldsmiths operates a large network of showrooms across the United Kingdom and is part of the Watches of Switzerland Group retail network. Customers can shop online, visit physical showrooms, book specialist appointments and use services including Click & Collect, watch servicing, finance and watch valuation.
For watch buyers, Goldsmiths combines authorized new watch retail with Certified Pre-Owned watches, Rolex Certified Pre-Owned, ex-display watches, trade-in and sell-your-watch services and professional aftercare.
Goldsmiths carries one of the UK’s largest selections of men’s and women’s watches, ranging from accessible designer models to high-end Swiss luxury and independent watch brands.
The luxury assortment includes Rolex, OMEGA, Breitling, TAG Heuer, TUDOR, Cartier, IWC Schaffhausen, Grand Seiko, Panerai, Longines, Zenith, Hublot, Jaeger-LeCoultre, Blancpain, Chopard, Oris, Rado, Tissot, Hamilton and many others.
Shoppers can browse automatic watches, chronographs, dive watches, GMT watches, dress watches, limited editions, independent watch brands, smartwatches, designer watches and exclusive models. The site also has dedicated New In, Best Sellers, Luxury Watches, Limited Editions and Ex-Display sections.
Goldsmiths has a substantial Certified Pre-Owned department with watches from brands such as OMEGA, Cartier, TAG Heuer, Breitling, TUDOR, IWC, Panerai, Patek Philippe, Audemars Piguet and many more. Each Goldsmiths Certified Pre-Owned watch is authenticated and inspected before sale and includes a two-year warranty.
The retailer is also part of the Official Rolex Certified Pre-Owned network. Rolex CPO watches are authenticated by Rolex and supplied with the official Rolex Certified Pre-Owned seal and two-year international guarantee.
Goldsmiths offers tracked delivery for online orders within the United Kingdom. Express Delivery is free on orders over £200, while orders below £200 currently have a £4.95 delivery charge.
Eligible in-stock products ordered by 9 p.m. can be delivered the following day, seven days a week. Next-day availability is shown on individual product pages and may vary for remote areas, special orders and peak shopping periods.
Proof of delivery is obtained for all parcels, and Goldsmiths does not leave high-value orders with neighbours or in unsecured safe places.
Free Click & Collect is available through participating Goldsmiths and group showrooms. Customers receive notification when the order is ready and must provide the required identification and order information when collecting.
Standard online checkout does not offer international delivery. However, eligible international purchases may be arranged separately through the Goldsmiths Virtual Boutique or showroom teams using the retailer’s Tax Free Shopping service. Brand exclusions apply, including Rolex, Patek Philippe, TUDOR and selected pre-owned models.
Goldsmiths allows customers to cancel an eligible online purchase within 14 days from the day after delivery. After notifying Goldsmiths of the cancellation, the customer has a further 14 days to return the item.
Returned products must be unused, in their original packaging and accompanied by valid proof of purchase and any applicable certificate of authenticity.
Personalised, engraved, altered, made-to-order or specially manufactured products are generally excluded from standard change-of-mind returns. Additional hygiene exclusions apply to selected jewellery products.
Eligible online orders can be returned by post or through a Goldsmiths showroom. Non-standard delivery charges are normally non-refundable.
Seasonal extended return periods may be offered around Christmas, but shoppers should always check the current policy at the time of purchase.
Goldsmiths accepts major debit and credit cards including Visa, Visa Debit, Mastercard, Maestro and American Express. Online shoppers can also pay with PayPal and Apple Pay.
Gift cards can be used online and in Goldsmiths showrooms, subject to the applicable gift card terms and brand restrictions.
Goldsmiths offers V12 Retail Finance for eligible UK customers. Interest-free finance is available over 6, 9, 12, 18, 24 or 36 months depending on purchase value, with no minimum deposit required under the current V12 plans.
Qualifying orders of £500 or more can use shorter interest-free terms, while 24- and 36-month plans currently require a minimum order value of £1,000. Interest-bearing finance over longer terms may also be available on selected products.
Finance is subject to status, affordability, UK residency and V12 approval. Shoppers should check product eligibility and the final repayment terms before completing an application.
Goldsmiths offers several official ways to save on watches, including its Watch Sale, Certified Pre-Owned collection, Ex-Display watches, Price Match Promise, official voucher codes and selected customer discounts.
The Watch Sale includes selected luxury and designer watches at reduced prices. Discounts vary by brand and model, while many premium brands, limited editions and highly sought-after watches are excluded from general promotional codes.
Goldsmiths also publishes an official Voucher & Discount Codes page rather than relying solely on third-party coupon websites. Eligible customers can enter promotional codes directly in the shopping bag.
The Price Match Promise may apply when an identical watch is available for less from another qualifying UK national authorized retailer. Rolex, TUDOR and Patek Philippe are excluded, and additional conditions apply.
Students can access selected discounts through partners such as UNiDAYS, TOTUM, Student Beans and GoCertify. Goldsmiths also offers a Key Worker discount on selected watches and jewellery, although major luxury brands are heavily excluded from these promotions.
Goldsmiths has exceptionally strong trust signals for UK watch shoppers. The retailer has operated since 1778 and has more than two centuries of experience in jewellery and luxury watches.
Goldsmiths has long-standing authorized relationships with major watch manufacturers and became the UK’s first appointed Rolex stockist in 1919. New watches are supplied with the applicable manufacturer warranty, with every watch carrying at least two years of warranty coverage.
The Goldsmiths Certified Pre-Owned program includes professional authentication, diagnostic testing, time regulation checks, water-resistance testing and ultrasonic cleaning. Certified Pre-Owned watches include a two-year Goldsmiths warranty.
Goldsmiths is also an Official Rolex Certified Pre-Owned retailer. Rolex CPO watches are authenticated by Rolex and include the official seal, guarantee card and a two-year international guarantee.
Additional trust signals include physical showrooms, professional watchmakers, watch servicing and repairs, secure tracked delivery, Click & Collect, Virtual Boutique appointments and an established sell-your-watch and part-exchange service.
Goldsmiths has been trading since 1778 and has a particularly strong history in watches. In 1919, it became the first appointed Rolex stockist in the UK and today represents many leading luxury watch brands through its nationwide showroom network.
Rolex availability at Goldsmiths is managed through its Official Rolex Jeweller network, and not every Rolex model can simply be purchased through standard online checkout. Availability may depend on the model, showroom and current stock, so shoppers should contact a Goldsmiths Rolex showroom or book an appointment.
Goldsmiths Certified Pre-Owned covers authenticated pre-owned watches from many luxury brands and includes a two-year Goldsmiths warranty. Rolex Certified Pre-Owned is the official Rolex program, with authentication by Rolex, a Rolex CPO seal and a two-year international Rolex guarantee.
Ex-display watches can be a useful option for shoppers looking for a lower price on a watch that has been displayed in a showroom. Buyers should check the specific condition, warranty, packaging, return terms and any cosmetic marks listed for the individual watch.
Yes. Goldsmiths offers showroom appointments and Virtual Boutique assistance, which can be useful for checking availability, locating particular models or discussing watches that are not available through normal online checkout.
Goldsmiths has a Price Match Promise for qualifying identical watches sold by eligible UK national authorized retailers. Brand exclusions apply, including Rolex, TUDOR and Patek Philippe, and the competing item must meet Goldsmiths’ current conditions.
Yes. Goldsmiths offers valuations and part-exchange for eligible watches. Customers can begin the valuation process online and may then take the watch to a participating Goldsmiths, Watches of Switzerland or Mappin & Webb showroom for assessment.
Yes. Goldsmiths provides watch servicing and repair support through its showroom network and approved service facilities. Available services depend on the brand and may include maintenance, repairs, battery replacement, bracelet adjustments and manufacturer servicing.
Standard Goldsmiths online checkout is designed for UK delivery, but some international purchases can be arranged through the Virtual Boutique or showroom teams. Brand restrictions apply, and certain watches such as Rolex, Patek Philippe, TUDOR and selected pre-owned models may not be eligible.
Goldsmiths is strong in both. New watches are attractive for shoppers who want authorized-dealer support and manufacturer warranties, while Certified Pre-Owned and Rolex CPO can be better for discontinued references, harder-to-find models or shoppers comparing secondary-market options.
