California-born watches combining modern styling, quartz and automatic movements, solar technology, GMT functions, ceramic materials, and accessible pricing.
MVMT is an American watch and lifestyle brand founded in California in 2013 by Jake Kassan and Kramer LaPlante. Originally known for minimalist direct-to-consumer quartz watches, MVMT has expanded into automatic, solar, GMT, chronograph, field, dive-inspired, ceramic, men's, and women's collections. The brand has been owned by Movado Group since 2018.
MVMT is an American watch and lifestyle brand founded in California in 2013 by Jake Kassan and Kramer LaPlante. The company developed through an online-first, direct-to-consumer model and became particularly well known for affordable minimalist watches marketed to a younger digital audience.
The brand describes its watches as Dreamed in California and traces its origins to Venice Beach. Its design language has since expanded well beyond the simple minimalist watches that defined MVMT’s early years.
In October 2018, MVMT was acquired by Movado Group, the American watch company whose portfolio also includes Movado and several licensed fashion-watch brands. MVMT continues to operate as a distinct brand within the group.
The current collection includes a much broader range of watch technologies than the original MVMT catalog. Buyers can now choose among quartz, automatic, solar-powered, GMT, chronograph, multifunction, field, and dive-inspired watches.
Japanese movements are widely used throughout the range. Current quartz watches use calibres from manufacturers such as TMI and Epson, while mechanical models use Japanese automatic movements from Miyota and TMI.
The Odyssey II Automatic combines a 1970s-inspired cushion case with the Japanese Miyota 8215 automatic movement, exhibition caseback, date display, and approximately 50 metres of water resistance.
The Field Automatic takes a more rugged approach. It uses a Japanese automatic movement, a screw-down crown, highly legible field-watch dial, K1 hardened mineral crystal, and 100 metres of water resistance.
MVMT also offers solar-powered watches. Current Field II Solar and Cali Diver Solar models expand the collection beyond conventional battery-powered quartz and mechanical watches.
The Cali Diver GMT Automatic sits at the upper end of the current MVMT catalog. It combines an automatic mechanical movement with a GMT display and sport-oriented diver styling, giving the brand a more enthusiast-focused option than its traditional fashion watches.
Chronographs remain an important part of the collection. Families such as Chrono II, Blacktop II, Mulholland Chronograph, and Airhawk use multiple subdials, stopwatch functions, calendar displays, and motorsport or aviation-inspired styling.
The current men’s lineup also includes collections such as Raptor, Classic II, Legacy Slim, Voyager, Newporter, Powerlane, Element, and Minimal Sport. Case sizes range from relatively compact 40mm models to oversized watches above 46mm.
Women’s watches form a substantial part of the modern catalog. Collections include Signature Square, Rise, Reina, Nova, Coronada, Avenue, Boulevard, Carmel Oval, and Marquee, with case sizes ranging from petite jewelry-inspired formats to larger boyfriend-style watches.
MVMT increasingly uses ceramic across selected men’s and women’s collections. Ceramic versions are available in families such as Nova, Coronada, Signature Square, Chrono II, Element, and Odyssey II.
Materials and crystal specifications vary by model. Current watches may use stainless steel, ceramic, leather, nylon, silicone, mineral crystal, K1 hardened mineral crystal, or sapphire depending on the individual reference.
Water resistance also varies significantly. Basic dress and minimalist models may offer approximately 30 metres, many everyday watches provide 50 metres, and selected Field models reach 100 metres. Buyers should therefore check the rating of the specific watch rather than assuming one specification across the brand.
Interchangeable straps remain common throughout the catalog. Many current watches use quick-change systems that allow owners to switch between leather, metal, nylon, silicone, and other compatible straps.
MVMT remains positioned primarily in the accessible fashion and lifestyle watch market. Current watches generally sell from around $100 to approximately $500, with quartz models occupying the lower and middle portions of the range and automatic GMT models reaching the highest prices.
Price Range: $98 - $498
Positioning: Entry Level
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MVMT has been owned by Movado Group since 2018. The brand continues to operate under the MVMT name as part of the group's watch and accessories portfolio.
MVMT was founded in 2013 by Jake Kassan and Kramer LaPlante, who built the brand through an online-first direct-to-consumer business model.
Yes. MVMT is an American brand founded in California and identifies its design identity with Venice Beach and California culture.
MVMT describes its watches as Dreamed in California and uses an international manufacturing and component supply chain. Current watches use Japanese or Swiss movements depending on the model and are not marketed as Made in USA.
MVMT uses quartz, automatic mechanical, and solar movements. Current models include Japanese TMI, Epson, and Miyota calibres, while movement specifications vary by collection.
Yes. Current automatic collections include Odyssey II Automatic, Field Automatic, Raptor Automatic, Classic II Automatic, Legacy Slim Automatic, Minimal Sport Automatic, and Cali Diver GMT Automatic.
Yes. MVMT currently offers solar-powered watches including Field II Solar and Cali Diver Solar models.
MVMT watches have different water-resistance ratings. Some models provide 30 or 50 metres, while selected Field watches reach 100 metres. The individual model specification should always be checked before swimming or other water exposure.
Current MVMT watches generally range from around $100 to approximately $500. Quartz models are usually less expensive, while automatic and GMT models occupy the upper end of the collection.
No. MVMT is an entry-level fashion and lifestyle watch brand focused on accessible quartz, automatic, solar, chronograph, and contemporary design rather than traditional luxury watchmaking.
